The Dutch Architecture Institute (NAi) launched their Urban Augmented Reality platform called UAR (pronounced “you are”). UAR is a state of the art application of Augmented Reality – not only providing information on the buildings you’re standing in front of, but also shows you in 3D how it will be, how it was or how it could have been – if the alternative design would have been chosen. A truly immersive experience. A great example to show what AR is all about!
This latest video shows scenarios of how Layar is used in everyday life: to find a place to eat, to get to know the city through history, to play games and to see which bands are playing around you. This video also premiers Floaticons, the cool 3D objects which we all can use to express ourselves in this new world of Augmented Reality.
Feel free to use this video. Here is the downloadable version for offline viewing (its around 300 mb, use ‘right click’ – ’save as …’).
A project at the MediaLAB for the Stedelijk Museum Amsterdam resulted in some amazing art work in Augmented Reality. We said it before and we’ll say it again: you can create ANYTHING in Augmented Reality. Augmented Reality is the biggest canvas you can work with. These artists know this already.
We just released our beta client 3.9 for Android, the preview of Layar 4.0. After all the news about the upcoming client we are happy to provide you with the beta version. In this client you’ll be introduced to the Floaticons and messaging options in Layar and are able try them out. Curious? We invite you to play with it and let us know what you think. Your feedback is very welcome and valuable to help us to improve the client for the Layar 4.0 release.
You can download the beta client from our developer site. You need to be logged in to see the download link in the menu on the left side of the page. The easiest way to download the beta client to your device is to login to developer site through your mobile device and click on the link so it will instantly download the beta client on your phone. Please note that the installation will replace your current version of Layar.
Because of all the fuss of last week’s NEXT event we saved the layer of last week for this week’s post. Marc Rene Gardeya from Hoppala shared with us what it’s like to work with a big brand for the Gelbe Seiten layer, Germany’s number one Yellow Pages. Next to that, this week’s recommendation is the ConquAR layer, an Augmented Reality strategy game through which you can conquer world cities, made by C2K.
The FDGL was a great event, organized by the local London Facebook developer community, together with Christian Hernandez (@christianhern) from the Facebook EMEA and Developer team. Facebook is now focusing much more on areas outside of the US, so they decided to send an executive team over to attend this event including Joanna Shields, Mike Vernal, Ethan Beard and Mark Zuckerberg himself! The atmosphere was great and I got to meet many great companies and developers – and managed to talk with “Zuck” for a while about Layar. He was impressed by what we achieved in only one year!
This is the last video of Layar’s one year anniversary event. CEO Raimo van der Klein talks product. He discusses the latest usage statistics, introduces the latest addition to the Layar experience called Floaticons and announces the partnership with Kooaba.
See the whole news round-up from the anniversary event here.
Video of the presentation by Claire Boonstra, co-founder & head of content & community, at the Layar NEXT Event, June 18th 2010. She talks about the milestones the Layar community has reached and the news big content partners like National Geographic and Quiznos.
Layer Partner Network member TAB World Media also took the stage as well as DnL Productions to talk about their successful business using Layar.
Dirk Groten, CTO of Layar shared current and new features to create immersive Augmented Reality using the Layar API. This third event video from the 1 year anniversary event is especially interesting for publishers and game designers who are gearing up to explore the emerging mass medium of augmented reality.
In this presentation Dirk also explained what effect the operator campaigns with Layar using TV ads during prime time shows in the US had on the servers.
Last Monday June 21st I celebrated the official start of the summer with a visit to London, to attend the 
