Posts Tagged ‘augmented’
By Maurice on July 23rd 2010
| The layer of this week is the first layer that has been published on our Augmented Reality platform which has 3D texture animations. Quiznos, a big fast food restaurant in the United States and Canada, is specialized in toasted sandwiches used the Layar platform for their campaign. The Quiznos layer includes a store locator, several videos, animated 3D and location based coupons. We talked to Mathijs Gajentaan from Winvolve who developed this layer for Quiznos. |  |
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By Maurice on June 2nd 2010
| Amsterdam, June 2nd 2010. Today Layar introduces a new way to browse with the latest Layar Reality Browser (version 3.5). The rapid growth of content within Layar increases the need for real time location based search. With the new version of the browser users can now easily discover and experience Augmented Reality without the need to enter a search query or open a specific layer. Users will immediately see the most interesting content nearby whenever they open the Layar Reality Browser, taking Augmented Reality from novelty to utility. |  |
Layar’s Reality Browser revolutionizes mobile content discovery, by simply presenting the most interesting mobile content based on a user’s location & preferences. When launching the Layar Reality Browser users will be presented with a dynamic list of the most interesting content at their location. The list is sorted by time, location, proximity, popularity and preferences. The benefit of a list is that discovery is now possible without the need to hold the device up. It lowers the threshold to find interesting content, encouraging daily use.
Raimo van der Klein, CEO of Layar: “Augmented Reality is starting to behave like a true mass medium. It is becoming scalable with the introduction of its own discovery mechanism. We know that real-time location-based content discovery drives frequent re-use of the Layar browser.”
Last week the published layer count passed 700 with several thousand more in development. These layers currently serve 2.4 million objects a day and are now indexed and ranked using the patent pending Stream Technology. Stream supports any location based object published into Layar such as check-ins, coupons, status updates, gaming, information, 3D models and more. Publishers will also benefit by seeing their content, for the first time, served up at time and location most relevant to their users.
Layar Reality Browser version 3.5 with Stream Technology is available now for download in the Android Market. The iPhone release will be available soon.
About Layar
Layar is the world’s leading Augmented Reality Platform and browser on mobile. The Layar Reality Browser has more than 2 million users and serves 2.4 million augmented objects every day. The browser comes pre-installed on tens of millions of phones from leading handset manufacturers and carriers by the end of the year.
Over 700 layers are published on the Layar Platform with over 2500 in development. These layers are developed by the global community of 3500 Layar publishers and producers, and by leading brands and agencies. Layar is located in Amsterdam, The Netherlands. The company is VC funded and has 32 employees.
The free Layar Reality Browser is available on Android devices and iPhone 3GS. The Layar Platform is available for anyone to create their own Augmented Reality experiences on.
Layar, see the world
>> Download all press materials
By jolien on May 20th 2010
This week, Walt Disney launched the augmented reality outdoor campaign for the new ‘Prince of Persia’ movie. The campaign is built upon Layar, through a special Prince of Persia layer connected to outdoor posters, in which you can play, win and share.
The layer is created by TAB Worldmedia, the first company that combines outdoor advertising with the possibilities of the Layar platform. We talked to TAB Worldmedia’s founder Remco Vroom about the layer and outdoor advertising.
Remco: “The thing is that when you see the filmposter you want to DO something with it. To stimulate that moment of anticipation, we now offer an extra augmented experience.”
As you are near one of the ‘Prince of Persia’ outdoor posters and open the layer, the beautiful movie-character Tamina speaks to you and explains that you should watch the trailer and enter the augmented reality game to answer 3 questions. If you answer all questions correctly, you earn 50 Movie Minutes.
Remco: “Plus we built in an AR cinema finder, which is very neat considering that we integrated a layer in a layer. Also, we created the option to share the layer via Twitter.”
How did the idea to connect outdoor advertising to Layar originate?
Remco: “I have a background of 14 years in Advertising so when I saw the creative possibilities of Layar I was immediately triggered by it. The step to connect the geo locations of 2 dimensional ads to this new 3 dimensional world on your phone was very obvious. (in retrospect)”
By dirk on May 14th 2010
Today we’ve updated our API in preparation for Layar Stream. The update is for the GetPointsOfInterest request/response and was documented on our wiki earlier today. In this post, I’ll explain in a bit more detail the reasoning behind the changes and how you can use them.
By Maurice on May 11th 2010
Last week we announced Layar Stream, revealing immediately what Augmented Reality (AR) content is available around you.
Layar Stream generates a stream out of the 1.2 million augmented objects served daily by Layar. The ranking is based on a proprietary algorithm using contextual elements like location, usage and popularity of content in all published layers. Layar Stream holds information about the type of available content and whether it contains 3D objects, images, video or audio. Users can optimize their stream by filtering on keywords, categories and distance.
The implementation of Layar Stream will have a huge impact on the discoverability and re-usage of your layer(s). Layar Stream ensures a higher visibility within our browser and drives traffic to your augmented reality content.
>> Index your layer right now!
By Maurice on May 7th 2010
Amsterdam, May 7th 2010. Today Layar announces Layar Stream, revealing immediately what Augmented Reality (AR) content is available around you. In the new medium of Augmented Reality there are many great experiences waiting to be discovered. With the continuously increasing amount of AR content, discovery becomes a challenge. Layar Stream solves this.
Layar Stream generates a stream out of the 1.2 million augmented objects served daily by Layar. The ranking is based on a proprietary algorithm using contextual elements like location, usage and popularity of content in all published layers. Layar Stream holds information about the type of available content and whether it contains 3D objects, images, video or audio. Users can optimize their stream by filtering on keywords, categories and distance.
The Layar Stream is viewable without having to hold the phone up and moving it around. This enables easy discovery of what is around you in everyday situations. When selecting a specific object the layer opens and can be seen in the Augmented Reality view.
Raimo van der Klein, CEO: “Layar Stream is the necessary building block to make Augmented Reality part of every day life. There is a whole augmented world out there that is waiting to be discovered. You just need to tap into Layar Stream”
Today all layer publishers are invited to have their Augmented Reality content indexed by Layar Stream. Layar Stream will be available in the next release of the Layar Reality Browser, to be launched later this month on Android with iPhone following soon after.
About Layar
Layar is the world’s leading Augmented Reality Platform on mobile. The Layar Reality Browser has more than 1.6 million users and serves 1.2 million augmented objects every day. The browser comes pre-installed on tens of millions of phones from leading handset manufacturers and carriers by the end of the year. Over 600 layers are published on the Layar Platform with over 2000 in development. These layers are developed by the global community of 3000 Layar publishers and producers, and by leading brands and agencies. Layar is located in Amsterdam, The Netherlands. The company is VC funded and has 32 employees.
The free Layar Reality Browser is available on Android devices and iPhone 3GS. The Layar Platform is available for anyone to create their own Augmented Reality experiences on.
Layar, see the world
http://www.layar.com
By Maurice on April 23rd 2010
Imagine the Dam Square in Amsterdam filled with statues and odd characters and only you can see them trough the camera of Android- and iPhone. Saturday the 24th of April this is going to be the case. At exactly 14.00 hours the National Monument on the Dam Square will be surrounded with digital 3D statues that can be viewed in Augmented Reality with the Layar app. The rumour is that even the iconic Beatles will be there crossing the street like in the famous picture on the Abbey road.
>> The pictures of Worlds first AR Flashmob
By Maurice on April 16th 2010
The Berlin Wall was a concrete barrier built by the German Democratic Republic that completely enclosed the city of West Berlin, separating it from East Germany including East Berlin. The wall fell in 1989, but is now back in it’s original environmental context in Berlin with the Berliner Mauer layer.
Two German layer developers, Hoppala and Superimpose, developed this layer, which is an amazing showcase of the 3D capabilities and relevancy of our platform when it comes to putting back history in it’s original context. The Berliner Mauer layer includes guard towers placed along large concrete walls, which circumscribed a wide area.
Follow the former border line from Brandenburg gate and experience german history at an historical place – right in the middle of germanys capital.
Check out this cool layer when you’re in Berlin. Go to the Brandenburg gate, open the Berlin Wall layer and see how the fallen Berlin Wall comes back to life.
By Maurice on March 23rd 2010
It’s official and we’re so proud of it. JK Shin, president and head of Samsung Electronics’ Mobile Communication Business just introduced the Galaxy S and Layar is on it. The Samsung Galaxy S will be available in Europe, North America, Latin America, Australia, and Asia soon.
The Android-powered Galaxy S incorporates a 4-inch Super AMOLED screen and a 1 GHz application processor that enables vibrant HD videos, rich augmented reality content through Layar Reality Browser, and advanced LBS (Location Based Services).
This is a huge step in bringing augmented reality to the bigger audience and we are thrilled to be part of it.
The full press release can be found here. |  |
By Maurice on March 10th 2010
With so many visitors from all over the world it was time for an update. And not just our website, the Layar logo has been updated too. Check out some of the new content:
Catalog
You are now able to find a complete overview of all available layers. In the catalog section you can browse through categories and see what’s available in your country, as well as the most recently published layers.
Download
For those still looking for the app, this section is aimed to help people get Layar. In a few easy steps we explain how Layar can be downloaded to your device.
Create
Want your own content layer? This section explains Layar and its possibilities to new developers, brands and agencies, as well as the existing support and tools to help them create layers themselves.
Let us know what you think about our new website.
